Conceptography
noun [kuhn-sep-tog-ruh-fee]
1. The science or study of Conceptual Art and the techniques involved in the procedures, processes, methods, of making and developing a conceptual piece through any form of medium
2. In conceptography the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand to express the meaning being portrayed.
Not to be confused with "Concept Art" which is an illustration that conveys a visual representation of a design or idea for use in films, video games, animation, or comic books before it